AT&T’s Lawsuit Over Verizon ‘Map For That’ Ad Didn’t Turn Out Exactly As Planned
eric g young says:
I’m no fan of AT&T, so it’s amusing when their efforts to stifle competition and open access to information meets with such unexpected and well-deserved results. From The Ad Age Viral Video Chart, clipped below, Verizon’s ‘Map For That’ ad is back on the charts (after being off for a while), at number 7, with almost half a million views - all because of AT&T’s legal team.
My lack of love for AT&T is nearly equally juxtaposed by my love of funny commercials. If you haven’t seen the ‘Map For That’ ad, check it out. And, even better, is the Verizon ‘Island of Misfit Toys’ ad. That one is priceless.
Verizon To AT&T: Thanks For That Lawsuit, You Guys!
As some of you may already know, telecommunications giant, AT&T, filed a lawsuit recently against emerging near-giant, Verizon, over Verizon’s ‘Map for That’ ad. Although AT&T wanted the ads pulled, their lawsuit has flown back in their face.
This morning, the Twitter world is “a-tweet” with the news that AT&T’s lawsuit has caused the ‘Map for That’ ad to go “viral.”
According to an article posted on “Advertising Age,” the ‘Map for That’ ad has rocketed back onto the viral video charts at number 7, with 500,000 views. For those of you who are interested, you can view the ad here.
Read more at cyberesq.wordpress.com
7
Back on Chart
Verizon Wireless
There’s A Map For That
McCann Erickson
449,275
Back on Chart
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2 Responses
Eric Goldstein on Twitter November 19, 2009 2:54 pm
Re: http://amplify.com/u/yr9 @ericgyoung somebody’s gotta be taking a lot of heat for this.
McCafferty Himself November 20, 2009 5:55 pm